Racing League, the innovative new $2 million team competition set to be a feature of the British flat season for six weeks from the end of July, has announced a raft of dynamic brands that will become principal partners of its first four teams
Championship Horse Racing – the team behind the Racing League – hopes the Racing League will become an integral part of the British summer sporting calendar.
The teams feature an impressive array of top trainers and jockeys who will be taking part, including world top 200 trainers Martyn Meade, Roger Varian, Roger Charlton, Richard Fahey and Breeders’ Cup winner James Fanshawe, and top 200 riders Hollie Doyle, Cieren Fallon, Jason Watson, Martin Dwyer, Paul Hanagan and James Doyle.
The sponsors include national radio station, talkSPORT, LADbible Group’s online betting community ODDSbible, the world’s leading social trading platform, eToro, and the world’s leading social media marketing agency, the Goat Agency.
Jeremy Wray, CEO of Racing League, said, “Partnering with talkSPORT, ODDSbible, eToro, and The Goat Agency epitomises what Racing League is all about. These partnerships demonstrate our bold intent to forge long-term relationships with the next generation of horseracing sponsors, which in turn will help Racing League engage with a new type of racing fan.
“They are brands who are positively disrupting their respective industries, which is what Racing League is aiming to accomplish with horseracing. We’re thrilled to have them on board, and look forward to working closely with them and connecting with their audiences.”
Competing for a total prize pot of over £2m, Racing League’s 12 teams – each consisting of 2-4 trainers working together, 3 jockeys, stable staff and a squad of 30 horses – will compete at six consecutive Thursday-evening race meetings, with the series opener set for Newcastle on July 29.
Team talkSPORT
talkSPORT and talkSPORT 2 will air all of Racing League’s 36 races live, amplifying the racing series to its broad sporting audience using its trademark light-hearted personality. Team Talksport will comprise Newmarket-based trainers Michael Bell, James Fanshawe, Ed Dunlop and Roger Varian, jockeys Hollie Doyle, Jack Mitchell and Cieren Fallon, and will be co-managed by talkSPORT broadcasters Alan Brazil and Rupert Bell.
Team talkSPORT manager Rupert Bell, said, “I’m really looking forward to being part of the inaugural Racing League season. This is a very exciting initiative for the sport and I am delighted to be managing Team talkSPORT. As manager, it will be fun, particularly trying to tell my brother, Michael, what to do, although I’m not sure he will listen to me! talkSPORT is determined to ensure this first season is a great success, so let’s hope Team talkSPORT delivers the goods!”
Team ODDSbible
With over half of all 18-24-year-olds in the UK exposed to a piece of LADbible content every single day, Racing League will engage with a digitally-savvy and exciting younger audience. Team ODDSbible consists of Wiltshire trainers Martyn Meade, Brian Meehan, Roger Charlton and Alan King, jockeys Jason Watson, Martin Dwyer and Thore Hammer-Hansen, and will be managed by Sam Sangster.
Josh Akers, business director and Head of ODDSbible, said, “We’re delighted to have Team ODDSbible participating in Racing League. ODDSbible has a global reach of 6.1million people, and as part of LADbible Group, reaches more Gen Z on social than any of its competitors. We’re looking forward to showcasing Racing League and the great stories that will come from it, in an innovative, entertaining and engaging way that the social generation will love.”
eToro Racing
Whether it’s stocks or crypto, eToro will offer Racing League’s audience the chance to learn about trading via bespoke and intuitive webinars and educational content. eToro Racing will be represented by Yorkshire trainers Richard Fahey and Tim Easterby, jockeys Paddy Mathers, David Allan and Paul Hanagan, and managed by William Easterby.
Dylan Holman, global sponsorships senior manager at eToro, said, “We are delighted to add eToro Racing to our global sponsorship programme. As a leading investment platform with over 20 million registered users worldwide, we believe sponsorships are a powerful tool for delivering financial education and opening up the global markets to everyone. We are excited to be partnering with Racing League and see this as an opportunity to reach a new community and get more people interested in investing.”
Goat Racing
The Goat Agency represents the next generation of creative business to get involved in horseracing, opening Racing League up to a totally new audience. Goat Racing will be made up of the younger Newmarket trainers Charlie Fellowes, Hugo Palmer, George Scott and Tom Clover, jockeys James Doyle, Callum Shepherd and Laura Pearson, and managed by footballer, Charlie Austin.
Charlie Austin commented, “I’m really looking forward to being involved with Goat Racing, as part of Racing League. It’s an absolute privilege to be given the chance to manage this team, and fingers crossed for a successful season!”
Harry Hugo, co-founder of the Goat Agency, said, “We’re really excited to be part of Racing League for its inaugural year. This new format for racing is both innovative and cutting edge – this very much aligns with Goat’s brand and how we operate as a business. We’re in it to win it and can’t wait for the first raceday in July!”
To find out more about the Racing League or to buy tickets to one of the racedays, visit www.racingleague.uk